We’ve already seen a few examples of musicians going to the fashion before and this phenomenon is never going to end. Probably because the fashion is an integral part of any subculture and obviously even the mainstream scene. At some point, it stopped being such a shock to see a musician starting her/his own clothing line or even a stand-alone brand and putting equally much passion in both music and fashion. Well, I’d say it can’t be bad because like 99.999% of bands out there could use a good lesson in fashion and stop making their apparel merchandise so gravely boring ;) However, let’s aim our attention to a musician who wanted to express himself visually and suddenly ended up creating a serious alternative clothing brand to spread his original vision throughout the planet.
Seattle-born kid Eli James was raised by his father who was a bass player making his career in a band called Rottweiller. Growing in the very middle of the hair metal vortex Eli was very confident the show business was destined to become his future. His first passion was acting but in a few years music came to the fore and became his main occupation for years. The following five years saw him playing drums for such bands as Little Red Radio, Viva City, Julien-K, Dead By Sunrise and finally his very own long-term project The eli james Experience! It’s worth to mention Eli has always had a clear idea of how he should look on photos and live so he’s always designed his own stage outfits. Soon his friends started to ask him to design their clothes too, so nobody was really surprised when he launched his own clothing brand GhostCircus Apparel at the beginning of 2015. Two years later his very personal clothing line Eli James Clothing followed. Aside from his publically accessible collections, Eli has designed a lot of custom apparel, mainly for celebrities like Tim Skold (Marilyn Manson/KMFDM), Frank Zummo (SUM 41/Krewella), Josh Dunn (21 Pilots), Adrian Young (No Doubt/Dream Car) and many many others.
It’s time to let the clothes do the talking. The GhostCircus Apparel’s style definitely tries to find a balance between the post-nuclear deconstruction fashion and the modern urban wave which is a pretty popular direction for more and more alternative apparel brands. The main idea is to take the deconstruction concepts, cut their most extreme features off, making it as comfortable as it gets, but at the same time saving their dark and romantic visual appeal. Basically, the current GhostCircus’ collection consists of very cool looking post-apocalyptic nomad clothing, often with the certain features usual for the deconstruction fashion, such as huge hoods, long flaps, lots of rips and tears, ragged edges, huge pockets and large textures. Some of these clothes are so striking, they can be used as the stagewear without any additional alterations, probably that’s why musicians love this brand so much. At the same time, as I said before, the balance is very smart here and this apparel isn’t extreme enough to be unusable as your everyday clothing. Modern, a bit futuristic, edgy, very creative in terms of materials and overall design apparel that is equally good for stage and usual life (uncle Shakespeare would say it’s all the same) – isn’t that fascinating?!
As for now, GhostCircus Apparel enjoys its fair reputation as a respected brand, but it’s still hard to find any Eli’s apparel if you live outside of US, so I guess you shouldn’t waste time and better go directly to the brand’s web store and shop there. In case you have something special in mind the brand is also open for the custom orders.