Sometimes the alternative fashion can be seen as some sort of a subculture with its own regulations, its own code of practice, if you wish. And don’t you ever dare to break the rules of this code, especially the main one – never go mainstream! Though there have to be certain exceptions, for example, musicians. Some of them can be the mainstream of the mainstream, but at the same time… hey, they’re dying to look cooler than others, so frankly the music stars can be considered as the main promoters of the alternative fashion nowadays. The brands understand it very well and often collaborate with them, knowing it would give them enormous publicity and bring them more followers.
And who could be a better example than Lady Gaga? You might think whatever you like about her, but it’s hard to name someone who popularizes the alternative fashion more than she does. And I’m not talking about her infamous meat dress she shocked the world at 2010 MTV Video Music Awards with. Of course that bloody mess made all the headlines, but let’s separate scandals from fashion, and I hope you’d pay your attention to her other outfits which often look pretty damn impressive. So, are you ready for Lady Gaga’s top 100? Let’s start with 25 then.