Herotime: Magic Colors and Pandas

I believe we’ve never spoken about a brand launched by someone far from clothing design, haven’t we? Well it’s a nice time to do it now, because sometimes it’s not so important to be an integral part of this market to come here and really make an impact. Let’s take a young brand Herotime from Canada for instance…

Herotime wasn’t born overnight. Basically I’d say it was a very consistent result of a long evolution of a talented Russian artist Lora Zombie. After her first works were welcomed on DeviantArt and several other art communities, she kept creating right until her lucky break in 2010, when the Canadian company called Eyes On Walls made a deal with her and started to sell her works worldwide. Constantly growing sales of Lora’s various kinds of prints and art books led to three (just yet) solo exhibitions – one in Toronto and two in New York. Finally in 2014 an idea was born between Eyes on Walls and Lora Zombie to implement Lora’s art into some original apparel. So the clothing design studio and the brand Herotime were launched.

As for now Herotime has released 5 collections and all of them are already sold-out (all of them were available for just 48 hours each and I didn’t manage to find any chance to actually buy anything from those collections now, so… I guess they’re sold-out), and I really hope this project turned out to be quite a success. Speaking about the apparel itself, it’s all about Lora Zombie and her original art, or should I say her imaginary world. To be honest the apparel itself is not that important here, it’s quite usual – t-shirts, dresses and tops. But it’s the Lora’s paintings that make all this clothing look absolutely marvelous! There can be no middle, it’s either “Oh it’s too much for me” or “Wow, I gotta have it!” and I should say I’m rather on the second side 😉 Especially I loved the overall printing t-shirts and dresses from the Panda, Spring Vibes and Galaxy collections, they’re definitely worth to at least take a look at (if you’re too late for order).

Did you like what you just saw? Then I believe you definitely should subscribe for Lora Zombie’s VIP (Very Important Pandas, yay!) list, just not to miss her next collection that’s hopefully going to be released later this year.

Gothicana: goth men walking

Not so long ago I happened to pay a visit to Leipzig, a beautiful city in the Eastern Germany. In case you’re not familiar with this location, it’s famous for three things: 1) Johann Sebastian Bach has been working there. He died there too though. 2) In 1989 Leipzig was one of the center points of the public demonstrations for the re-unification of Germany. 3) Probably the biggest annual gothic music festival in the whole world Wave Gotik Treffen takes place in Leipzig. The last fact is the one I love the most, because an even of such a huge size just couldn’t not to affect the whole city. On that day one of the reasons I came to Leipzig was my intention to visit all the major gothic/alternative stores in the city center, including the EMP store (former X-tra-X).

EMP is huge in Germany, basically EMP.de is the default website people in Germany hit to buy various alternative stuff, like metal/goth clothing, CDs/DVDs, merchandise and so on, and so on, and so on. When I heard it had some offline stores and one of them was located in Leipzig, I just went there and ended up buying some very cool black pants from Gothicana… which just happened to be one of the brands EMP owns 🙂 Yes, EMP owns several clothing brands itself and that makes it even more interesting. Let’s start with Gothicana while my memories are still fresh.

With EMP being a default website for anything alternative, Gothicana seems to be born as a default gothic clothing brand having the most of things one could possible need and satisfying the most of possible needs in this market’s segment. It’s all about not too extravagant, but still very interesting and nice gothic clothes people wear both for special occasions and everyday. T-shirts, shirts, pants, skirts, dresses, tops, sweaters, jackets, footwear, various accessories – anything you could need for any season. The range of styles varies a lot and includes not only the classic urban goth apparel, but also something for the fans of batcave, victorian wave and steam punk.

The quality is always a crucially important factor and I’d say it’s totally worth the money. Again, may be the products’ originality won’t make your head spin, but the overall quality is very good and I really liked the materials and stitching. An extra point could be given for the fact Gothicana uses a lot of big black zippers where others tend to use buttons, which makes the clothes’s usability a lot better. I like zippers

Gothicana’s products can be found online or in one of the official EMP stores in Leipzig, Wietmarschen-Lohne, Essen, Nürnberg and Vienna.

Demobaza: A Wind From The Future World

Demobaza

So-called deconstruction fashion is something you’d really recognize when you see it. A weird union of strong futuristic spirit with a sensible gothic decay aura, unusual shapes and materials, a combination of things and ideas which just can’t logically be combined, yet obviously feel just natural together. Looking at the classic examples of deconstruction fashion you’d most likely imagine a lonely nomad strolling along a dusty wasteland that used to be a huge industrial city a hundred years ago. Silent, odd, hopeless but still edgy and dangerous. Another thought that might visit your mind while watching a deconstruction collection is a feeling that you’re looking at something unfinished or even something someone would disassemble and then assemble again… in a wrong way. Despite this you cannot deny this abnormal, deformed “Frankenstein” looks more beautiful than the initial creature it was built from. And who knew one of the most meritorious brands working in this course would be born in the Eastern Europe?!

 

Demobaza was founded in 2008 as a co-operative project by Bulgarian designers Demo and Toro. Sometimes it only takes to meet a right person to get something very special started and that was exactly the case – both guys were very into creation of original futuristic deconstruction clothes and wanted to get a proper recognition. Still their breakthrough moment happened around 2011-2012 when Demobaza really found its style and the main direction to go. The authors themselves describe it in the following manner: “We always love to make clothes by our hands, not ordinary construction, with no shape and patterns. Our base is the uniform, built from trashy and bad looking-made elements, the concrete, the forest and the socialistic spirit.” Starting from their “SS12” collection the brand has found its main direction and went international. It was not about just releasing clothing any more. The new Demobaza strategy was way more conceptual and every following brand’s collection had a certain idea, a certain story behind. And to be honest it suits Demobaza damn well, because when you see their products for the very first time you just feel there must be some arcane story about it… and then you observe the brand’s conceptual photography and your imagination gets going far, far beyond, to some unseen, post apocalyptic but somehow pretty sexy worlds and dimensions.

As you can see everything stated above belongs to Demobaza world to the full extent. The brand produces all the clothing you can imagine + shoes to make the image complete, and the fan base (by the way, it’s huge!) holds that nothing can beat the Demobaza’s dedication and quality. From my own perspective I could praise the wise and not cheap choice of materials and nice natural colors they use. No need to add something special about the style – it’s just very balanced in everything, looking at those outfits is like watching clothes ready for another Luc Besson’s movie!

The only possible downside (at least some could find it a downside) is the Demobaza’s price policy. I beg your pardon, guys, but if you want to buy something from this brand you gotta be ready to spend some heavy coins. The more unique it is the more it costs, but if you have nothing against paying big for something fancy, you should just go for it.

Category – Reviews

“We’re All Mad Here” T-Shirt from Akumu Ink

Making reviews of the clothes I can personally put my hands on is not a very original idea, but in my opinion (my opinion!) it still makes sense. Need reasons? Well, because obviously the choice of clothes is damn important! And hard, don’t forget about hard. Let’s try to summarize it all.

Things that look great on the promotional pictures can look terrible in the real life.

Things that look very comfy can feel weird when you actually wear them.

Any product’s description is equally awesome… if it’s true.

Usually it’s hard up to impossible to get any idea of the product’s quality level until the package is delivered and opened.

And finally – it’s about hard earned money, so it’s important any way.

And you know what, I’d like to state it very very clear in the very beginning – I won’t be politically correct, because I don’t want to. I know very well, that many reviewers avoid making negative reviews, because they’re way too scared of possible conflicts, “it’s a small world” and stuff. Well, there’s no fun for me in this, sorry. If a product is great, I would say it’s great, but if it’s bad, I’d say so. Life is too short to buy and wear crap, right?

 

So let’s begin with a t-shirt from Akumu Ink I ordered at Amazon recently. As an introduction I’d say I loved their designs and I even wrote it here! It’s easy to become a loyal Akumu Ink fan, especially if you’re into this kind of dark but cute and smart imagery… Tim Burton’s fans would be thrilled too 🙂

 

DELIVERY & COSTS

Why didn’t I just ordered it from Akumu Ink’s official website? Harrow and alas, it appeared to be kind of expensive, taking into account the fact that I’m living in Germany. My calculations were simple: if I’d buy it from Akumu Ink itself, I’d pay $39 ($26 for the t-shirt and $13 for the delivery). Today it would be 36 Euro, but on Amazon I found it for just 24 Euro with free delivery. So if you live far from US and Canada, please don’t forget about Amazon and eBay. Though there’s a chance someone would try to sell you a fake, but both Amazon and eBay defend you from such frauds well enough. Plus you’ll receive your order much quicker, because in case of delivery from Canada you’d have to wait for at least 2 weeks, I guess.

 

OVERALL LOOKS

The t-shirt looks really nice and I mean it. I bought it L size and it was exactly the same size they mention on the official Akumu Ink website. And it’s long, it’s long, for the pink yelling baby Odin’s sake, it’s long! What I usually hate about certain t-shirts is that for some stupid reason they make them short. C’mon people, I’m 1.83 m. high and my shoulders are 46 cm wide and it fits, but at the same time ends already in my belt zone… Who did you make it for? Square people? Or for those guys who like showing everybody their navel piercing?

 

The print is of high-quality, very sharp, big and cool. Looks even better than on the promo pictures, if you ask me. Still it’s just a white on black picture and I’m actually going to buy something by AI with more colors to check if it looks as cool as the monochrome one. By the way, the t-shirt is one-sided, but you’ll find a small Akumu Ink logo printed on the back too (photo 2).

MATERIALS

It says it’s 100% cotton made in Nicaragua and I guess it’s true. By the way the t-shirt has all the information you might need printed on its inner side. I mean it’s not on a piece of paper or a tag, it’s printed white on black, which is very nice. There you’ll be able to read all the rules of how you need to take care of this t-shirt, how to wash it, how to dry it, everything.

 

The material itself is very good and soft, it’s really enjoyable to wear it. It’s solid, but also kind of thin, so I believe you’d want to wear it only when it’s warm and sunny. The cloth is also a little stretchable, really just a bit. Stitching seems to be good too, looks pretty accurate, well-made and not cheap.

Category – News & Reviews

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Footwear Brands

T.U.K. Footwear

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Sometimes it seems like there are plenty different footwear brands around, but you know this feeling survives only until you really hit the stores. And then you probably just roam…

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April 22, 2017

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Gothicana

Gothicana: goth men walking

By Albert Buchatskyy | Apparel Brands, Footwear Brands | No Comments

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March 30, 2017

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March 4, 2017

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February 25, 2017

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February 22, 2017

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Killstar

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February 19, 2017

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Demonia

Demonia: alternative variety without compromise

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The underground footwear market isn’t really overwhelmed with the manufacturers. Just try to find some particular gothic clothes and you’ll see dozens of options, but you’d hardly find more than…

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Category – Events

Mittelalterlich Phantasie Spectaculum 2017 in Hamburg-Öjendorf

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If you’re curious why we started paying attention to music festivals, I’d say it’s not exactly that simple. In spite of the fact that music and fashion have always been very close, it’s fashion and not exactly the music what…

Category – Urban

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8 months ago

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Wornstar Clothing

Apparel Brands • Urban

Wornstar Clothing: Rock Gods Uniform

9 months ago

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First of all I must confess, when I first saw the current collection of Wornstar my jaw dropped. Because… Have you ever wanted to be a rock star? Have…

 

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Apparel Brands • Urban

Famous Stars And Straps: Star Attitude and Punk Rock

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APPAREL BRANDS • DARK • RETRO

House of Harlot: Latex Beauty Fetish

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Grimfrost

APPAREL BRANDS • DARK • FOOTWEAR BRANDS • RETRO

Grimfrost: Viking Age Lifestyle

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Pinup Girl Clothing

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Pinup Girl Clothing: Gorgeous Retro Done With Passion

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Larp Fashion: LARP Like a Boss

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Voodoo Vixen: Retro Fashion With a Modern Touch

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Category Quirky

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Apparel Brands • Footwear Brands • Quirky

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Herotime: Magic Colors and Pandas

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I believe we’ve never spoken about a brand launched by someone far from clothing design, haven’t we? Well it’s a nice time to do it now…

 

 

 

Sourpuss Clothing

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Northern Hunting: Born for Wanderlust

8 months ago

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There’s clothing for literally anything: for having a good time, for business or for expressing yourself… And there’s special clothing for…

 

Anarchy Apparel

Apparel Brands • Quirky

Anarchy Apparel: Doing Sports in Style

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The source of inspiration is usually closer than we think. It surrounds us day and night, like the air, light or sound waves. So when a soon-to-be clothing…

 

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Footwear Brands • Quirky • Urban

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Sometimes it seems like there are plenty different footwear brands around, but you know this feeling survives only until you really hit the stores. And then…