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Apparel Brands

Junker Designs

Apparel Brands • Dark • Urban

Junker Designs: Rock’n’Roll Hell On Earth

1 week ago

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Hand made stage clothing… I’m so in love with these words! Too bad I don’t hear them that often, but when it comes to the brands that give their sweat and blood to make those boys and girls on the stage lose their pathetic jeans…

 

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Moonmaiden Gothic Clothing

Apparel Brands • Dark

Moonmaiden Gothic Clothing: A Dark Spell From Cornwall

1 month ago

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Our search for the old and new interesting alternative clothing designers and brands is endless… and it’s wonderful! What’s great too is the…

 

Grimfrost

Apparel Brands • Dark • Footwear Brands • Retro

Grimfrost: Viking Age Lifestyle

2 months ago

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Vikings and the steeped in myths culture of so-called Viking Age is now one of the most popular historical eras, especially for the European countries, where…

 

Dracula Clothing

Apparel Brands • Dark • Footwear Brands

Dracula Clothing: Dark Yet Aristocratic

3 months ago

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I hope it doesn’t sound too pretentious (so what, even if it does?), but I’m truly in love with the goth fashion mainly because it’s…

 

Goth Pikes

Dark • Footwear Brands

Goth Pikes: Underground Classics With A Personal Touch

4 months ago

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Winklepickers can be easily considered as the kind of shoes with the longest history ever and if you look at them closely you’d probably find you might…

 

 

 

Hades Footwear

Dark • Footwear Brands

Hades Footwear: Provocative, Sexy and Vegan

5 months ago

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It’s quite interesting to meditate on the question “What makes us choose a certain style of apparel or footwear?” At first the comfort seems…

 

Gloomth

Apparel Brands • Dark

Gloomth And The Cult Of Melancholy: The Beauty of Decay

5 months ago

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Do you love to mourn? Do you find a certain pleasure in apprehension of the world’s mortality? Do you see a special beauty in the fact that everything…

 

AMF Korsets

Apparel Brands • Dark

AMF Korsets: Second Skin From The Other Side

6 months ago

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Photo: Alex Blyg – Model: Ophelia Overdose Whatever you might say about alternative fashion, one thing is quite stable right now – it’s damn hard…

 

Cyberesque

Apparel Brands • Dark

Cyberesque: New Level of Fetish Avant-garde

7 months ago

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Model: Sinteque – Photo: Daniel Berserker I have to confess I’ve always had a soft spot for German underground goth scene. Its music, hedonistic…

 

Askasu

Apparel Brands • Dark

Askasu: Dark Sorcery From the East

7 months ago

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I guess the time has come to mention a very special kind of clothing brands we’ve never spoken about before. And it’s actually a shame, because…

Blackcraft Cult: Cats, Coffee, Satan and Spells

Ok, please step aside and let me tell you why I love the lifestyle clothes company “Blackcraft Cult” and what it does. At first sight you could guess it’s a pretty standard apparel startup specialized in the clothes with satanic and occult imagery and then react according to your personal mental state: either decide it’s way too aggressive and even wicked for you, or show the world some horns, like “Yeah, Anton Szandor LaVey rules, man!” Either way in reality the message of “Blackcraft Cult” appears to be way deeper and smarter than just drawing a pemtagram on your neighbor’s fence (by the way, never do that kids or you’ll get no presents for Chrismas next year).

 

The company has been founded in 2012 by two fellows in arms Jim Somers and Bobby Schubenski who had nothing but $100 and yearning for an own successful brand. And now “Blackcraft Cult” is widely knows in US and also Europe, it has a real shop in Anaheim, CA and you can notice various rock star guys like HIM, FIVE FINGER DEATH PUNCH, LACUNA COIL and so on proudly wearing its clothes! That’s what I ‘d call a real quick progress and, as you might imagine, its origin couldn’t be in just a bunch of cool pictures or great product quality, otherwise literally anybody could put a pentagram on a black t-shirt and become a millionaire in a week. Jim and Bobby went far beyond that by starting not with images but with a message. And this message was: “Believe in yourself and create your own future, because in reality there are no gods to do it for you”. Interesting enough – this very “laveyish” idea became a real revelation for many people and soon “Blackcraft Cult” started to get quite a following.

The general idea of producing not just clothes but wearable anti-religious statements played very well for the company. Eventually the messages became less direct and more funny with huge load of black humor (or sarcasm?). How about a picture with a burning church and the slogan “Stay lit”? Or a stylish composition of upside-down crosses and slices of pizza with “Hail Satan and Eat Pizza” next to them? Or a Jesus face with the text “Wanted. Reward: Freedom of Thought”? Or a t-shirt with just a big lettering “You keep praying. I’ll keep evolving”? Well, it’s hard to choose, but my personal favorite is probably the one with the “Lucipurr” cat, it’s just too awesome 🙂 Isn’t it? Isn’t it?! Sorry, can’t help myself.

 

The most used colors here are obvious black, gray and white, though you can find some exceptions here and there. The potential loyal customers of this brand can be described as not only big fans of dark symbolism or gothic, but also as antireligious people who like to express their ideas visually. Well, that’s obvious, because I hardly can imagine someone who’d wear a “Proud to be god free” t-shirt just accidentally or being out of clean shirts in the morning. It’s like a military uniform: you have to stand for it to wear it.

Almost every young brand starts with t-shirts because frankly it’s the most easy-to-make kind of apparel, but as I see Bobby and Jim have no intention to limit themselves. They practice what they preach, make their own future and constantly search for another new direction “Blackcraft Cult” could go. If you come to their website you’ll see not only t-shirts, hoodies, sweaters, dresses, leggings etc but also their own branded coffee and even the custom made gothic furniture! They even have their own astrology based dating iOS application “BlackCraft Zodiac”, which is simply something completely different.

Black Milk Clothing: shining, glowing, rocking

You won’t believe if I tell you how much I love positive people who’s literally possessed with an original creative idea. Usually it’s not even really an idea, but rather a vague vision they follow simply because they can’t do any other way. And, fortunately for me, there’s quite a lot of such people and I still have something to be exited about 🙂

The story of Black Milk is fairly fascinating and if you like reading the success stories you definitely should give it a try. That will be a time well spent, partly because of these obviously care and dedication the Black Milk’s founder James Lillis has written it with. Long story short: Black Milk was created sort of accidentally. In 2009 James Lillis was brilliantly broke and had no actual plans for his life. He was living in a flat he rented in Brisbane, Australia, working various odd jobs just to pay his rent and have at least something to eat. One day he just sold his CD-player, bought an old sewing machine, spent his last $6 on his first fabrics… and there was no way back for him from that day on. James was about to go a long way from a lone enthusiast who didn’t even know how to sew up to the owner of a very interesting and successful alternative clothing brand he is now. Seriously, follow the link above and read it, may be it’s going to be that magical kick up your butt that will make you stop dreaming and start doing things! Who knows?!

Ok, let’s get to the clothing. The Black Milk has been started with leggings (a pair of leggings was the first thing James actually sold) and at some point it was the main brand’s product, but now the product line is huge and very impressive.

Just look at the colors and textures, that’s what definitely draws my attention. I remember I first saw some pieces of “Go Cosmic” collection somewhere online and thought to myself “Hm, that looks cool”. Using primarily the bright and modern color schemes and very interesting materials Black Milk’s clothing looks very young, positive and I’d say geeky. This impression is growing while I’m looking through such collection as “Halls Of Hogwarts”, “Marvel New York”, “DC Comics”, “”Buff Monster” and of course “Doctor Who”.

Though you shouldn’t think it’s all about comic books and sci-fi movies here, because on top of that Black Milk produces a lot of more serious clothing. Still it always looks very young, colorful and dynamic, often with an interesting and nicely-represented theme. For example, their new collection “Unplugged” is deeply influenced by 70’s rock scene and hippie culture.

Björk: The Gate To Wonderland

Björk is from another planet. Period. A fantastic creature who’s come to Earth if not to save us all then at least to give us a gift of something different. Different music, different singing and – also important – different visualization. I guess lots of people know her music (even if it’s only those singles that hit the Billboard charts), but did you know the voice is not the only thing in Björk that seems to be outlandish? Her image is indeed always something out of this world with incredible and even impossible choice of clothes, designs and materials! I’m hopeless here, sitting and trying to find words to describe these visions from a flowery LSD trip your parents might have at Woodstock festival 🙂 Honestly while not being a big fan of her art, I was very impressed by her clothing designs and managed to make this collection to share this magic with you all. Hope you’ll find it as amazing as I did!

Apparel Brands

Fitstar

APPAREL BRANDS • QUIRKY

Fitstar: Old Sports, New Approach

Following trends can be funny and helpful at first, but I believe at some point any serious alternative clothing brand’s owner should ask herself/himself what’s next. I mean the tried-and-tested standards work for everybody and at first…

 

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Fuenf

APPAREL BRANDS • QUIRKY • URBAN

Fuenf: You Can’t Go Wrong With Monochrome

If you just dove into that roofless vortex the streetwear business is, your first moment of zen would probably be realizing it’s not limited with just your usual…

 

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House of Harlot

APPAREL BRANDS • DARK • RETRO

House of Harlot: Latex Beauty Fetish

1 month agoAdd Comment

Latex… You say this word out loud and get all attention in the world right away 🙂 Have you ever thought about latex being probably the only clothing material with…

 

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Junker Designs

APPAREL BRANDS • DARK • URBAN

Junker Designs: Rock’n’Roll Hell On Earth

2 months agoAdd Comment

Hand made stage clothing… I’m so in love with these words! Too bad I don’t hear them that often, but when it comes to the brands that give their sweat…

 

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Peresvit Sportswear

APPAREL BRANDS • QUIRKY

Peresvit Sportswear: By Athletes For Athletes

3 months agoAdd Comment

The sportswear becomes more and more conspicuous part of the alternative fashion world and it happens not without a reason. How would I explain this phenomenon? The…

 

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Moonmaiden Gothic Clothing

APPAREL BRANDS • DARK

Moonmaiden Gothic Clothing: A Dark Spell From Cornwall

3 months agoAdd Comment

Our search for the old and new interesting alternative clothing designers and brands is endless… and it’s wonderful! What’s great too is the fact that…

 

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Lotus Leggings

APPAREL BRANDS • QUIRKY

Lotus Leggings: Living And Breathing Energy

4 months agoAdd Comment

While trying to seize the unseizable and discover the undiscovered fashion lands you’ll eventually notice there are certain kinds of garments that stand out like…

 

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Grimfrost

APPAREL BRANDS • DARK • FOOTWEAR BRANDS • RETRO

Grimfrost: Viking Age Lifestyle

4 months agoAdd Comment

Vikings and the steeped in myths culture of so-called Viking Age is now one of the most popular historical eras, especially for the European countries, where the Viking…

 

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Dracula Clothing

APPAREL BRANDS • DARK • FOOTWEAR BRANDS

Dracula Clothing: Dark Yet Aristocratic

5 months agoAdd Comment

I hope it doesn’t sound too pretentious (so what, even if it does?), but I’m truly in love with the goth fashion mainly because it’s basically never…

 

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Paka

APPAREL BRANDS • QUIRKY

Paka: Tennis Can Look And Feel Better

5 months agoAdd Comment

I guess the sportswear is a very special subject we’ve never touched on this website, mainly because there are not so many sportswear brands out there that could…

Anarchy Apparel: Doing Sports in Style

Anarchy Apparel

Sometimes in the world of brands striving to get larger than life, turn into the international franchises and expand their assortment to literally anything possibly imaginable you can find the smaller brands with a strict focus on something particular. It always seems really cool to me when somebody takes a single niche product and says “Let’s go nuts with it!” It doesn’t matter what it is – shoes, corsets, socks or dog pajamas – if the company’s creative enough and has much fun working together, after a while people will respond “Yes, they make only this one thing, but it really doesn’t look like anything else and it rocks!”

 

Here we are, smoothly sailing to the small brand named Anarchy Apparel from Sweden. It’s very young (born in 2015), but I’d say their achievements are quiet hard to overlook, as their products can be easily found and purchased on many online stores out there (naturally including the Anarchy Apparel’s own store). As you can see the main and only brand’s products are sports leggings and bras, and what makes them unique is very modern and original prints. The targeted audience in this case are fitness and body building fans who like looking original or want to express themselves even while jogging or lifting weights.

Right now Anarchy Apparel has several dozens of prints to offer and they are very different, still all of them have something in common, like bright color intensity and a decent influence of sci-fi motives. You can notice a few pairs of leggings with natural textures (leopard, python, peacock etc.), there are at least several comic-book-related illustrations, but my favorite one is probably the pair of Victorian Compression Leggings with a great-looking steampunk design. Though I have to say the Bomber and Robota designs look a lot of fun too!

 

Unfortunately there’s not much for men, but I think it’s because the general leggings’ buyers are women. Still you’ll find four male models there that look much darker and more aggressive, with the anarchy signs and even one in the military style.

10 Ways To Look Fabulous This Winter

Perhaps you already kind of heard about that, but it’s Christmas time and we still have the New Year’s Eve and a long cold winter ahead of us! Not sure about you, pals, but my friends (including the imaginary ones on Facebook) appeared to be not very single-minded on this winter thing – some of them are thrilled and look forward for some crazy fun vacation and some just hate that uncomfortable feeling of your butt freezing off 😉 Well any way we at Out Of Trend think it doesn’t really matter how you’re going to spend this time, dominating the mountain hills with your snowboard or peacefully “netflixing” with a cup of hot mulled wine while being all wrapped in your favorite robe – you really deserve to look cool this and any other winter. That’s why we just made this little compilation of the alternative brands manufacturing the winter-time clothing you might like. Check them out, buy one of a kind things and support the real artists!

 

 

Let’s start with something more usual for your eyes – the warm jackets and coats by Criminal Damage from UK. The brand works hard to stay on the peak of the modern urban fashion and succeeds. Their autumn/winter line might be interesting for you with its pretty elegant and modern both urban and sporty style coats and jackets with a clear European urban vibe.

 

The clothing by Bat Norton from Russia comes from the world of the urban fashion too, though it’s definitely not very usual. Their “big city nomad” style can be either loved or hated, but you should appreciate its originality and quality. If you feel it’s your style and you don’t get scared by non-classic and rather futuristic cuts, then you should try digging into Bat Norton’s recent collections, especially since they have lots of cool stuff for the cold season too, like coats, jackets and even some footwear.

 

Bulgarian deconstruction fashion brand Demobaza goes even farther into weird geometrical forms and sci-fi post-apocalyptic aesthetics. The designs are both amazing and out of this world, so… well, it’s definitely not for everybody both visually and financially. Still you can search through their store and find yourself some fabulous examples of clothes for the cold seasons. Demobaza’s choice of materials is quite wide so I’m sure you won’t have any trouble finding something suitable to you personally.

Changing subject for the dark fashion, let’s take a look at what the brand Dracula Clothing from Czech Republic has to offer. And I guess it’s quite a lot, because the autumn/winter coats by this brand never stop to amaze me. Watching those incredible Victorian and steampunk designs you can hardly think they are mass-produced, because all these garments look actually good enough to be hand-made. Apart from the well-detailed and tastefully textured fairy designs Dracula Clothing is also known for their reasonable prices, so… worth checking out 🙂

Speaking about the dark fashion, one of EMP’s brands Gothicana is worth mentioning too since it offers us a wide range of the warm clothing heavily influenced by goth and metal subcultures. The coats and jackets by Gothicana look rather minimalistic and classic, being concentrated on both looks and comfort, may be even on the comfort in the first place.

 

The Ukrainian brand Etnodim offers some quiet impressive sweaters with the folk ornaments and/or “Kiev” lettering you might find very nice and cozy. This brand manufactures its sweaters of wool, acryl and bamboo which makes them warm yet very soft and delicate.

 

Fishfash from Russia wasn’t mentioned on this website before, but it’s never too late to fix it, especially since this brand has a lot to make your winter a little warmer. Their coats look perfect for the city, but don’t look as you usual everyday coat. I’d say the Fishfash designers work hard to find the new forms and shapes for this kind of clothes and sometimes it gets to an almost avant-garde point without losing an inch of elegance and femininity.

Oh, the “weird Christmas sweaters” by Killstar just make my hysterical 🙂 No, seriously, I love them so much, because what could possible beat Satan petting a kitty or the UFOs or the Reaper himself holding a young Devil in his hands 🙂 Cute, huh? True Christmas spirit, you know. Wear one of those for your family Christmas dinner at your own risk 🙂

Staying on the subject of the “weird Christmas sweaters”, Sourpuss Clothing from USA does them too, they’re just not so extreme as the previous brand does 🙂 These sweaters rather follow the popular psychobilly and even geek fashion trends with funny and not very evil imagery. Still the ones with the hugging skeletal hands and the pirate-like skulls and crossed bones look quite edgy.

 

And finally one more Ukrainian brand here called X-Style presents a significantly wide range of the autumn/winter coats and jackets balancing on the borderline between goth/alternative fashion and the modern urban trends. The materials, designs and textures vary a lot, but the 85th level of elegance is always there!

Article about the Brand: Read here!

X-Style website: https://www.x-style.ua/brand/xstyle

All images © X-Style Clothing

Ten brands are not enough? Well, here’s a bonus for you, because these cool and cute hand-knit fingerless gloves by Jessica Louise can complete your winter outfit just perfectly! Just keep your hands warm and don’t let the Christmas fun miss you!

Lady Gaga’s Fashion Top 100, Part 1

Lady Gaga’s Fashion Top 100, Part 1

Sometimes the alternative fashion can be seen as some sort of a subculture with its own regulations, its own code of practice, if you wish. And don’t you ever dare to break the rules of this code, especially the main one – never go mainstream! Though there have to be certain exceptions, for example, musicians. Some of them can be the mainstream of the mainstream, but at the same time… hey, they’re dying to look cooler than others, so frankly the music stars can be considered as the main promoters of the alternative fashion nowadays. The brands understand it very well and often collaborate with them, knowing it would give them enormous publicity and bring them more followers.

And who could be a better example than Lady Gaga? You might think whatever you like about her, but it’s hard to name someone who popularizes the alternative fashion more than she does. And I’m not talking about her infamous meat dress she shocked the world at 2010 MTV Video Music Awards with. Of course that bloody mess made all the headlines, but let’s separate scandals from fashion, and I hope you’d pay your attention to her other outfits which often look pretty damn impressive. So, are you ready for Lady Gaga’s top 100? Let’s start with 25 then.